Our services

Strategy. Creative. Growth.

We bring brand strategy, creative direction, content, and growth together because separating them is where most agencies lose the thread.

I

Brand Strategy

Most brands struggle not because the product is wrong, but because the positioning is. We get clear on who you are, who you’re actually for, and what makes you worth choosing, then build everything else on that.

Deliverables
  • Brand Positioning
  • Brand Messaging
  • Audience Strategy
  • Competitive Positioning
  • Brand Architecture
  • Brand Strategy Intensives
II

Creative Direction

Strategy without creative is a document no one reads. We translate your positioning into a visual world that’s recognizable, considered, and consistent, so your brand looks as good as it sounds.

Deliverables
  • Creative Direction
  • Visual Identity Direction
  • Campaign Concepts
  • Creative Direction Decks
  • Photography Direction
  • Content Concepts
  • Art Direction
III

Social & Content

Showing up online is easy. Showing up in a way that actually sounds like your brand (and keeps people coming back) is harder. We handle the strategy, the content, and the execution.

Deliverables
  • Social Media Strategy
  • Content Creation
  • Content Calendars
  • Caption Writing
  • Photography & Photo Editing
  • Reels & Short-Form Video
  • Posting & Scheduling
  • Community Interaction
IV

Growth & Launch

Whether you’re launching something new or pushing an established brand into its next chapter, we build the roadmap and the momentum to get you there.

Deliverables
  • Launch Strategy
  • Campaign Planning
  • Influencer Coordination
  • Partnership & Outreach Strategy
  • Audience Growth
  • Marketing Strategy
  • Growth Planning
Our approach

Discover. Define. Create. Grow.

Discover.

Understand your business, audience, and ambition.

Define.

Clarify what your brand stands for and why it matters.

Create.

Translate strategy into a recognizable visual and verbal world.

Grow.

Bring it to market with intention and consistency.

Common questions

What you need to know.

What does a brand strategy agency do?

A brand strategy agency defines how your business is positioned in the market: your messaging, visual identity, tone of voice, and the story that connects you to your audience. House of Mae pairs strategy with creative direction and campaign execution, so your brand doesn’t just look right. It performs.

What is creative direction in marketing?

Creative direction shapes the visual and conceptual language of a brand, deciding how campaigns look, feel, and communicate. At House of Mae, creative direction spans editorial identity systems, campaign concepting, art direction, and the visual standards that make a brand instantly recognisable.

Do we work with businesses outside Canada?

Yes. While House of Mae is based in Canada, we work with clients globally across luxury, lifestyle, technology, and professional services sectors. Our process is built for remote collaboration.

What industries does House of Mae specialise in?

We work across luxury goods, lifestyle brands, enterprise technology, professional services, and premium consumer brands.